Our 2026 Brand Update

Our 2026 Brand Update

As we kick off the new year, we wanted to take a moment to reflect on the challenges we faced and the milestones we reached in 2025—and share a bit of what we’re working toward in 2026.
 
If 2024 was a make-or-break year for us, 2025 became a year of growth. Growth in our product lineup, growth in our customer base, and outgrowing our warehouse. More importantly, it was a year of personal and professional growth as we entered our fifth year since officially registering Rework Gear.
 
We wouldn’t be here without your continued support—and without the customers who believe in what we’re building. While we’re excited to share new designs and ideas later this year, we wanted to start by sharing our 2026 Brand Update, now live on YouTube.
 
Hope you enjoy,
Jia & Zhi (Co-founders of Rework)
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