Each time we release a completely new product, there’s always what we call a "calibration phase". This is a period of time people where people form expectations of the product before getting it in hand, and when it’s finally experienced firsthand, they realize it is different from what they initially imagined.
This gap between expectation and reality is something we’ve come to recognize as a natural part of introducing new designs—especially when they explore new territory.
The Outbound Travel Pack 30L is no exception. As our first step into the world of travel, it reflects a balanced design approach that walks a fine line—one that can resonate differently depending on what you value in a pack. To help bridge that gap, we’ve put together a detailed technical breakdown of the Outbound Travel Pack 30L. In this video, we walk through the design with greater context, with the goal of providing a clearer understanding of what you can expect if you decided to pick one up.
Some points we cover
- Design intention
- U-shaped wireframe harness system
- Hip-belt considerations