Let's establish our goal.
There are many ways to capture the essence of why we created Rework, but to put it simply, it is to engineer highly functional and low-key urban gear with an edge of versatility.
We chose the name "Rework" because our initial idea was to build a modular bag brand. Modularity is to rework something until you get your desired outcome. While we have come around to the idea that we no longer want to build a whole brand of just modular products, the name "Rework" still rings true to our goal.
Rework does not just symbolize change, but also improvement. We strive to put a versatile spin on gear and really prioritize the user experience. One thing we stand by is to never reinvent what already works for the sake of being unique. Ultimately, we just want to push ourselves to think about how to increase functionality in our gear while maintaining timelessness in our designs.
We asked ourselves what are some bullet points we can list down that will help people understand what kind of a brand we are. Here are a few:
- Durability is important to us, but that is only one factor among weight, price, feel, look, and many more that we consider in our designs. All this is to say that balance is absolutely key.
- We focus on urban gear because we are urban people through and through being born and raised in Singapore.
- We create products that are versatile in design, not locking you into packing your gear a certain way.
- We price our products within an affordable range because we want to share our gear with as many people as possible.
There is so much about Rework that we want to share, but it would take a long time and a lot of words to fully convey what we are about. We will continue to do so as we progress, so onwards we go.